mmccann graphic design & creative direction
13 Weathervane Drive, Suite 17
Washingtonville, New York 10992 | United States
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— Work Examples —
mmccann graphic design
& creative direction
Integrated marketing solutions
“Find a job you love,
and never work again.”
'Remix' Sales Rally Opener
Opening video for a music themed sales rally event, with a focus on the remixing
of strategies and plans.
Humana Healthy Foods
In-store spot for Wal-Mart TV.
— Video —
— Motion Graphics —
Plavix
Pump Up The Volume
Sales incentive banner
delivered through company intranet.
Humana
Yum! Center Marquee
Motion graphics appeared
on the arena's outdoor jumbotron.
— Banner Ads —
— Out of Home —
Pac 12 College Football billboard
— Point of Sale —
Display triptych panels
Flat screen TV display
POP poster
Display triptych panels
About Mike McCann
I consider myself a very fortunate man. I get to do something I love every day.
In fact, I get to do it for a living. How many people can say that?
I create marketing communications.
Whoozie what now? While that may not sound very exciting, shown here
are examples of my work -- or more accurately my play -- it's self-evident:
if work is what you make it, then I want the results to be fun and engaging for myself,
the client, and ultimately the consumer.
On a personal note, I'm the father of two reasonably well-behaved teenaged sons.
What could be more fortunate than that? Life is good.
A quote Mike lives by:
“Find a job you love, and never work again.”
Mike hasn't worked in years.
Endorsements
The words of colleagues and clients alike.
Client
“Mike was a consummate professional with exceptional
creative ideas for both advertising and POS material for my brand. A pleasure to work with!”
Top qualities:
Great Results, Personable, Creative
Melissa Merchant, Brand Manager Kraft Beverage Division
hired Mike as a Creative Director in 2008,
and hired Mike more than once
Upper Management
“Mike is the creative person you always want on your team.
His passion for everything he does breeds success.
Mike is incredibly thoughtful and always takes the work to
the unexpected level. He digs in, won't settle for the ordinary and delivers time and time again. His wry sense of humor
keeps the team together and is always captured in his work. Clients never feel underserved with Mike.
He's an asset to any team!”
Jean Mojo, President & CEO, Einson Freeman
managed Mike indirectly at Ogilvy Action, NYC
Colleague
“Last summer I worked to two new business pitches back to back with Mike McCann. Like most new business pitches nowadays, we were working on incredibly tight deadlines with few resources. We won both pitches. And it was in no small credit to the art directorial skills of Mike McCann. That should tell you enough. But there is more: He knows consumer packaged goods inside out, and he has a true 360° understanding of how to reach the target consumer with compelling messaging delivered with visual style. He’s a valuable team player who brings insight and integrity to the table. And he’ll bring all this to any project you put him on.”
Mark Horn, Associate Creative Director/Copywriter -
Freelance, Ogilvy Action
worked directly with Mike at Ogilvy Action, NYC
Manager
“Mike McCann ROCKS! I've had the fortune of working with Mike on and off for the past ten years. We've worked together
on brands including Dasani, diet Coke and Sara Lee.
He's a master at translating brand and consumer promotion strategy into compelling communication. And clients love
his work. In summary, he's bright, dedicated and a wonderful member of our team.”
Julie King, SVP, Managing Director, Ogilvy Action
worked directly with Mike at Ogilvy Action, NYC